AI Curation: Scaling Themed Campaigns

AI-driven scaling of themed campaigns

Period: Jun – Dec 2024
Role: PMA/B Test DesignUX ResearchCEO Communication
Team: 1 ML engineer1 backend engineer
Org: Kurly

10s Summary

What?

Automated themed campaigns with AI, now running 200+ campaigns across 25% of Kurly's key homepage slots, with no human curation.

Why?

With fewer merchandisers, campaigns went stale, sold-out items lingered, and there was no way to scale.

How?

Built a system where you type a theme and AI picks, ranks, and refreshes products every hour. An A/B test showed it performs on par with human curators.

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