Selected Works10s Summary
CommerceSearch UXVector SearchAI
“Just type it out. We'll find what you need.”
AI Search: Recovering Lost Revenue
Enhancing search experience & driving sales
- Period
- May – Aug 2024
- Role
- PMA/B Test DesignCEO CommunicationQA
- Team
- 1 ML engineer1 backend engineer
- Org
- Kurly
What?
Cut "no results" searches from 6.8% to 0.22%, unlocking ₩5B (~$3.6M) in new monthly revenue.
Why?
The search engine couldn't handle typos, spacing, or synonyms, so 7% of searches on Kurly's biggest revenue channel hit a dead end.
How?
When the old search came up empty, we fell back to semantic search with Vertex AI, so "cabage" still finds cabbage.
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